Waring Financial Group Rebrands as GCW Capital Group

Hamburg, NY – Waring Financial Group, a financial services firm that has served clients in Western New York and beyond for more than 30 years, has announced the completion of a long-term brand evolution with the creation of GCW Capital Group, a full-service financial services collective.

GCW Capital Group includes GCW Risk & Benefits Solutions, offering strategic risk management and asset protection strategies for businesses and individuals; and GCW Capital, LLC, an independent registered investment advisement firm that was established in 2014.

GCW Capital Group will operate with the same team, led by Tom Waring, Jr., principal and founder, and Shawn Glogowski, CFP, president and chief compliance officer. The brand transition began in 2014 with the creation of GCW Capital, LLC, as part of an ongoing effort to streamline service offerings and continue providing holistic financial planning for clients.

“At GCW Capital Group, we strive to be a source of financial clarity and objectivity, and to make things as simple as possible for our clients as we help them plan for their futures. This transition shows that we follow our own advice,” said Waring. “Our work has always been about providing thoughtful, strategic counsel and related financial services. I am happy to have the talented team working beside me that ensures we will be here for clients for years to come.”

Glogowski explained the firm’s view of financial security representing more than just dollars and cents.

“Our goal is to help clients grow their core wealth—something we see as a combination of financial, human, intellectual and social capital,” said Glogowski. “GCW represents the phrase ‘Grow Core Wealth,’ an idea we all agree reflects our current and continued value to our clients.”

Waring Financial Group was founded in 1982. Since then, the team has provided personalized financial counsel to thousands of businesses, executives and individuals.

GCW Capital Group helps clients navigate the complex landscape of financial planning with unbiased advice and guidance. The group’s mission is to be a source of financial clarity, confidence, leadership, support, achievement and significance. Learn more about the services provided by GCW Capital Group by visiting GCWCapitalGroup.com.