Common Myths About Financial Planners: Financial Planners Aren’t Worth the Expense

Through the many rises and falls of the economy in recent years, a great number of people cut back on costs deemed ‘unnecessary’. Oftentimes, we cut out the expenses of things we believe we can handle ourselves, including financial planning. In this week’s blog post we’ll tackle the myth that financial planners aren’t worth the expense.

Where does this myth stem from?

Like many myths, there is little to no factual evidence to back up the claim. This line of thinking stems from two roots: the fact that some people like trying to do everything themselves, thinking that only they know how to handle their finances; and the occasional need we all have for short term cost cutting. While there are exceptions to any rule, in financial planning it is rare. Here’s why.

Realities versus myths

While we may need to cut costs for ourselves and our businesses, nine times out of ten, it ends up costing more in the end. And doing it all yourself? If you are a skilled financial planner, educated and trained in the field, maybe. But the rest of us are wise to ask for help from a professional.

It could be said that no matter how much you plan to invest or manage, the real investment is not the cash or assets. It’s the initial time spent finding the right-fit financial planner. If you pick right, the rest is easy. And likely way more profitable than going it alone, or cutting back.

Finding a planner should be seen then as your first step at successful capital management on the path to reaching your goals.

A certified financial planner has not only a very in-depth education in financial planning, but resources and tools at their disposal to help you, including the resource of time. His or her job is to spend as much time as needed researching your best options. Your planner knows where to look for such information, much more than do-it-yourself online resources. He or she also is paid to be unbiased. So you are more likely to get clear, strategic and non-emotionally-based recommendations than if you were advising yourself.

What about cutting back? Truth is, you will usually save much more money and time paying a professional than possibly making mistakes with your money and losing some in the process. Consider the amount of errors you will be willing to accept and if you can withstand taking a hit financially.

Free resources can be used to decrease your risk. But we recommend using them more to increase your financial education and knowledge base—putting you in the position of the educated consumer when choosing and working with a financial planner.

Seeking to learn more? Contact us at GCW Capital Group today to explore options, and the right fit for you or your business. We look forward to dedicating our time, knowledge, and resources to help you achieve the best possible outcomes for you, no matter what your goals might be.

GCW Capital, LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or exempt from registration. Primary office located at 38 Lake Street, Hamburg, NY 14075. Before making any investment decisions, please contact our office at (716) 256-1682 or info@gcwcapital.com to obtain a copy of our firm ADV Part 2A for more information and fee schedules.

Investment Advisors and Financial Planners: What’s the Difference?

Financial planners are a misunderstood player in the finance industry. Many believe a financial planner is just someone who manages and invests others’ funds. But while many financial planners do assist with investment criteria and decisions, there’s much more to the story.

Where does the myth come from? Probably the single most influential factor in the simplification of the industry is the media’s treatment of the profession. The “trust factor” with financial planners is often called into question. Stereotypical portrayals occur in film and on TV. Negative news events such as the 2008 recession and the Storm Financial scandal played a large role in fanning these flames. High-profile ad campaigns by large firms cloud it more by asserting that success is determined by just one factor: high return rates. While savvy investing is one service a planner performs, returns are only one benchmark of success. Others vary based entirely on an individual client’s goals and needs, and how those needs may change or flex over time in the life of an individual or business. The multiple roles a qualified and experienced financial planner plays, and the ethics practiced, thus go well beyond common public perceptions.

A broader measure of success A truly helpful financial planner knows that in order for a client to achieve success in the big picture, all the elements of planning and finance need to work together. This includes net worth, investment risk tolerance, debt management, retirement planning, estates, cash flow and much more. Good financial planners are in it with you for the long haul. They focus on your needs and interests over their own. And they are also interested in discussing and helping you plan the growth of your non-cash wealth (e.g. human, intellectual and social capital).

A genuine financial planner or CERTIFIED FINANICAL PLANNERTM PRACTITIONER can help you address a variety of financial needs, not just investments, just insurance or just taxes. They will use a holistic approach to meet your life goals through the proper management of your resources. Often a heavy emphasis is placed on financial statement preparation and analysis, insurance planning and risk management, employee benefits planning, investment planning, tax planning, retirement planning, estate planning.

At GCW Capital Group, we also strive to protect your greatest asset of all… time. Because when all is said and done, the largest accumulation of wealth in the entire world can’t buy that today, tomorrow or any day in between.

GCW Capital, LLC is registered as an investment advisor with the SEC and only transacts business in states where it is properly registered or exempt from registration. Primary office located at 38 Lake Street, Hamburg, NY 14075. Before making any investment decisions, please contact our office at (716) 256-1682 or info@gcwcapital.com to obtain a copy of our firm ADV Part 2A for more information and fee schedules.